The idea for Jones Falls Financial was born out of a death.

On October 29, 2016, financial charting whiz Adam Thomas Lass passed away. For almost two decades, he had hunkered over intricate market charts, measuring, drawing, scribbling on computer printouts with old-fashioned rulers and pencils, trying to predict the rises and falls in the stock market with ever-increasing accuracy in his Wave Strength system.

Adam was trouble. Just look at that guy!


When he wrote to his subscribers back on September 10, 2001, that a drop in the market was imminent and of such magnitude that “ambulances will be lining up in front of Wall Street brokerage houses”, little did we suspect that this quite literally was coming to pass a day later—9-11.

His accurate prediction got us a private audience with an FBI field agent a few weeks later. What was Adam saying? Why was he saying that? Who told him? What did he know?

Adam calmly unrolled what looked like furls of cheap wallpaper and started to explain his methodology. After 10 minutes, the agent’s eyes glazed over. After 20 minutes, mine did, too. And after what felt like half a day but must have been two hours, the poor agent staggered out of our offices, much wiser (no doubt!) but probably jonesing for a triple shot of tequila or a Taliban infiltrator to clip.

Back then, we were part of the same venturean innovative publisher of financial newsletters and trading services. We were one of the first in the industry to have a website, the first to use internet financial video, the first to create daily email updates.

Among the main players of the team back then were Ian Cooper and Todd Schoenberger. Between those two analysts, their recommendations must have created millions in good, old-fashioned profits for our members and subscribers.

We reconnected on the sad occasion of Adam’s death.

In the intervening years, we had pursued different paths and enterprises:

Ian still is a financial gunslinger for multiple well-known financial publishers.

He was one of the few that called the bottom and top of the U.S. housing market, the top of subprime and Alt-A, the death of Lehman Brothers and Bear Stearns, the collapse of the UK economy and the Dow’s collapse to 6,500, including its recovery. He even called for gold to rally well above $1,000 when it traded under $850.

What he calls his “hyper-compounding strategy ” is designed to target specific stock and options trades that Ian’s analysis indicates are poised for potential double and triple-digit gains. On over 600 documented trade recommendations (all losers included), he scored a 32% average net gain .

schoenbergercover300x350Meanwhile, Todd had become a famous talking head on financial television, gotten his own talk radio show, and started a hedge fund which unfortunately ran into rough waters with the SEC. He paid his dues, took his sanction, and has made things right.

(In fact, since an SEC sanction or two seems to be the hallmark of financial newsletter publishing success these days, maybe this is an asset to us and our readers?)

After exchanging life stories early last November, there was a vibe in the air: Something akin to “Let’s get the band back together”—pool our life-honed new skills and experiences to create a new resource for people who’re trying to figure out how to get ahead in this crazy world.

We call our new project the Jones Falls Financial Directorate—after the river that bisects Baltimore City, disappears under highway pylons and concrete for a while, to emerge at the center of the Inner Harbor in Baltimore’s old financial district.

Other than a reminder that our venture has its roots in Baltimore, the name carries no further special meaning… unless of course, you look at its disappearance and sudden re-emergence from underground obscurity as symbolic.

We hope you enjoy what we’re planning to provide you with. And when you’re in town, don’t be a stranger.

The Jones Falls Express Team

Baltimore, January 17, 2017